In the iGaming market, operators need more than basic tools; they need comprehensive platforms that deliver speed, scalability, and standout user experiences that convert visitors into loyal players. Soft2Bet, a global B2B platform provider, has emerged as a key force behind this transformation. The platform is a complete ecosystem designed for performance and compliance.
Since its launch in 2016, Soft2Bet has grown rapidly across Europe, North America, and LATAM. With over 16 operating licenses and leading brands such as CampoBet and Betinia under its belt, the company has built its reputation on adaptive technology and a sharp focus on regulated growth.
What Makes Soft2Bet’s Platform Stand Out?
Whether you’re launching a new sportsbook or developing a casino brand in new markets, Soft2Bet provides a flexible foundation that moves as fast as the industry does.
Core Platform Features:
- 12,500+ games from 100+ providers, including live dealer options in multiple languages
- 1M+ live sporting events annually, supporting real-time betting
- Built-in KYC and risk tools, simplifying compliance workflows
- Dynamic CRM and analytics, optimizing player engagement
- Support for 20+ languages and currencies, with local market readiness
Operating on AWS infrastructure has enabled Soft2Bet to reduce infrastructure costs by 55%, while cutting launch times by over 200%, and providing operators with a faster path to revenue.
(Source: Soft2Bet)
MEGA: The Gamification Engine Behind User Retention
Soft2Bet doesn’t just support games, it transforms how players interact with them. At the center of this is MEGA (Motivational Engineering Gaming Application), the company’s proprietary gamification suite.
Gamification Results:
- 400% increase in average session time
- 65% uplift in Net Gaming Revenue (NGR)
- 50% more deposits per user session
- 45% higher Average Revenue Per User (ARPU)
By embedding missions, quests, and achievement milestones directly into the player journey, MEGA converts casual interest into sustained engagement. In 2025, it was named Product Launch of the Year at the Global Gaming Awards EMEA: proof that gamification isn’t just a gimmick.
Industry Recognition and Broader Impact
Soft2Bet has consistently been honored across the iGaming and tech sectors, not only for platform innovation, but also for achievements in ESG leadership and sustainability. Its growing list of accolades includes recognition from:
- Global Gaming Awards
- SBC Europe
- European Banking & Finance Awards
These affirmations extend Soft2Bet’s reputation beyond software and into strategic excellence.
Why Choose Soft2Bet?
(Building a successful iGaming brand in 2025 – Image: Freepik)
Building a successful iGaming brand in 2025 requires more than good games. Operators must prioritize speed, regulatory alignment, and long-term player engagement. Soft2Bet delivers all three with its:
- Cloud-optimized infrastructure
- Integrated compliance and risk tools
- Gamification layer proven to increase revenue metrics
- Turnkey or white-label formats, depending on operator needs
Whether you’re expanding or entering new markets, Soft2Bet simplifies the tech so that you can focus on strategy.
What’s Next?
With a push into the U.S. market underway, starting with pending approval in New Jersey, Soft2Bet is positioning itself as a serious player in one of the world’s most competitive iGaming regions. Its combination of cloud-powered agility and player-first design offers a compelling model for U.S. operators preparing for rapid growth.
Soft2Bet positions itself as a comprehensive solution provider in a market where regulatory requirements and user expectations continue to intensify. The platform addresses these dual pressures by offering operators integrated tools for compliance management alongside user engagement features.
About the Author
Eliza Samson is an iGaming journalist based in Malta covering platform innovation, regulatory developments, and player engagement strategies.
